Italian luxury brand Gucci president previously broke the news that the Louis Vuitton handbags canvas bag material cost is far less than the cost of its own brand . Gucci company and in the days that followed the statement said , the handbag production company president had mentioned the use of raw materials and related costs and the handbag itself value or quality not related to the value and quality of the luxury far more than the cost of materials .
Gucci president Patrizio . Dumas can has criticized some luxury brands sell astronomical bag , and broke the news that Louis Vuitton (LV) canvas bag material cost is one meter 11 euros , Gucci handbags material costs per 0.3 m for 50 euros . The implication , Gucci material nearly 15 times more expensive than LV .News reporter yesterday from LV there , they did not release any news about the cost - price Gucci canvas material and leather prices compared unfair .
Louis Vuitton handbags: We never released any information in this regard , because this is not true , and his vertical comparison is wrong . Him than canvas and leather comparison , leather and canvas can not be compared , canvas, canvas , leather is leather .Gucci the president of Zhefan let it be , insiders comfortable publisher of Wu Yan commercial behavior somewhat unkind .
Between them is a competitor . I believe that any sales which generally will explain how good the quality of their own products , and why good , good , generally not particularly say that the other competitors which is not good.
hortly thereafter , Gucci has issued a statement , the president mentioned raw materials and related costs and handbags handbags production value or quality not related to the luxury value far exceeds the cost of materials . LV staff also said that the value of luxury goods can not be measured only from the fabric , the design and process of a talisman brand .
LV: The cloth can be made of this package is process , and he inspired in there . We sell a work of art .
Gucci secondary changed , and gave everyone has dished out a new , the luxury worth far more than the production of his material costs . Wu Yan also believes that the value of the brand with its history and culture , to accept this concept of consumer need luxury as a status symbol .
The value of the brand name is a historical , cultural , like LV should have 100 years of history , there is a tradition , a settling of the design concept , the brand on the inside .
For this concept , consumers seem to have accepted , but take it or leave is another matter .
Consumers : occasionally will buy, but buy very little , is to have a friend around , will have the power to buy it . Is to bring you the psychological satisfaction .
Consumers 2 : I think especially some of the package is the canvas , results sell into the price of the leather , I do not pursue this kind of thing
Consumers 3 : not too expensive, I can not afford that . Maybe someday to buy , do you think it was worth it value , you like it value .